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How is your business background music building a positive customer experience?
81%
say that listening to music
in commercial spaces
uplifting
in commercial spaces
uplifting
71%
of consumers
say that background
music creates a better
atmosphere
music creates a better
atmosphere
of consumers
24%
are more likely to buy
a product when music
they like is played
a product when music
they like is played
of consumers
How music impacts client loyalty?
31%
say they would return to
a business if the music
was right
a business if the music
was right
68%
of customers
owners believe music encourages repeat business
of business
21%
say they'd recommend a business if the music were right
of guests
How music impacts sales revenue?
38%
increase was recorded by Milliman when he played slower music in a supermarket
9%
gross sales
when brand-matched
music is played, compared
to generic pop music
music is played, compared
to generic pop music
sales increase
12%
was recorded by Knoferle
when music in a minor key
was played in a store
when music in a minor key
was played in a store
sales increase
How music impacts employee happiness and productivity (Source: Music Works and MindLabs)
81%
perform better
when listening to
music
when listening to
music
71%
of staff
who like music enjoy
going to work when
good music is played
going to work when
good music is played
of employees
24%
owners believe allowing
staff to listen to music
helps with team bonding
staff to listen to music
helps with team bonding
of business
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